Monday, 3 August 2015


Events and occasions are an integral part of human life. We simply cannot bypass them as they touch almost all aspects of our social existence. Birthday celebrations, social gatherings, engagements and weddings are events we celebrate at the personal level. . In the sphere of work, there are annual general meetings, exhibitions, marketing campaigns, conferences, product launches and brand development activities. Other events such as fashion shows, cultural programs, talent hunt shows, promotional campaigns, religious gatherings and so on also play an important role in our life. 

We either organize these events or take part in the show. Either ways we want these occasions to go on as per our expectations and in doing so we often seek professional help. However, we do not pay much heed to the people who assiduously put in their effort and creative talent to make these events memorable and successful. They are the event managers.

Event management is a multifaceted activity. Major constituents of this profile include creativity, meticulous planning, relationship management, advertising and marketing and much more, all rolled into one seamlessly choreographed process.  You must possess certain traits that would help you go a long way in this industry. 

Essential skills include:
·         Public Relations: to manage clients, their agents and a vast gamut of professionals you would meet in the line of your profession.
·         Creativity: from the germ of the concept to manage an occasion to its final delivery
·         Marketing skills: to sell your idea to your clients in order to make their events memorable
·         Analytical ability: you must have the knack to solve all sorts of problems and even have the foresight to anticipate unforeseen issues
·         Organisational skills: to carefully plan for tasks for self and for the entire team
·         Networking skills: this industry thrives on the shoulders of personal networking and you must have the ability to utilize it and expand it in your favor.
·         Management skills: ability to manage time, stress, subordinates, clients, budgeting, risks, situations and so on
Event Management is the application of Project Management skills to the creation and development of events like Conferences, Symposiums, Seminars, Fairs, Exhibitions, Concerts, Festivals, and Functions.
 The recent spurt in the number of events being conducted has made Event Management a hot industry. Especially mega events like IPL, Asian Games, Common Wealth Games, Olympics etc, depend solely on Event Management companies.
Efficient event Managers are in great demand all over the world. Empowers with sharp vision, effective business acumen and an unparalleled event management skill-set leading to a cherishing career.

Students with a Graduation in any stream can apply.

Duration: 2 years

Job Prospect:
 There are plenty of jobs in this industry. In spite of the current global economic slowdown, the event management industry has continued to grow in leaps and bounds. Talented youngsters who want to leave their mark in this industry have numerous avenues. You can join an event management company or a media house that specialises in event management activities. Once you have garnered ample experience you can either start working in the capacity of a freelancer or event set up your own events business.


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