Saturday, 24 May 2014

This program is advisable to the candidate who is into software testing,IT field, Software f.
One of the best course for IT industry people.

This program helps with you tools, techniques to succeed and in this thriving area of software Testing and Quality Management

A distance learning in Software Testing and Quality Mgmt. 

Wednesday, 21 May 2014

This course is concerned with strategic approaches to managing advertising and sales promotion programs. Topics include selecting target audiences; setting program objectives; developing and implementing creative strategies, and judging creative media; use of sales promotion tools; testing, evaluating, and revising advertising and promotion programs.
  • The regulatory and social environment: governmental and industry regulation
  • The marketing management context of advertising and sales promotion: roles and objectives of promotion programs; agency/client relationships; the strategic focus of promotion programs; appropriating, budgeting, and allocating resources; the advertising/sales promotion planning process
  • Analyzing target audiences and setting communication and action objectives
  • Developing creative strategies: strategic considerations in creative development; strategy research for assessing efficiency
  •  Media strategy, scheduling, and vehicle selection: reach &  frequency relationships; selection of primary and secondary media; the concept of minimum effective frequency; evaluating media vehicles; scheduling media; adapting media plans to specific geographic settings
  • The strategic use of sales promotion: setting action and communication goals; the interaction of sales promotion with advertising, distribution, and price; target audiences and objectives for sales promotion; interactions among trade, retail, and consumer sales promotion; techniques and tools of trial and loyalty in consumer sales promotion
  • Research and testing advertising and sales promotion programs: testing communication effects; settings for pre testing; management judgment methods; media and vehicle research
  • Adopting an integrated marketing communications orientation; organizational, planning, and execution implications

EDUREACH - Industry Institute Interaction Initiative


We are an organization dedicated to bridge the gap between Employability and Aspiring Employee. As we can vividly see that there are thousands of individuals coming out of universities and colleges on one hand and non availability of appropriately skilled manpower in the industry and corporate. This makes us conclude that there is a skill set gap which needs to be addressed. And this gap can best be filled by people who have knowledge of both the worlds i.e academia and the industry.We humbly attempt to fit into this role through this organization.

Our Team

Mr. Pradeep Meshram: 
He has worked at HPCL at the start of his professional career, later switched to academia by joining Govt. Polytechnic, Nagpur. During his teaching stint he developed fascination for Stock Markets and went on to establish his own Stock Broking and Financial Consultancy Firm and did satisfactory business for 15 years creating wealth for all his clients. He joined IILM business School , Nagpur as Campus Director and established the same successfully and ran for 5 years. He later Joined PIIM, Nagpur as Campus Director for 2 years. During these years at the management Institutes he realized the Industry- Institute gap and decided to dedicate himself for bridging the gap and hence started Industry Institute Interaction Initiative, EduReach: Outreaching Education.
Mr. Pramod Dubey: 
An Engineering graduate and MMS in Marketing from Dalmia Institute ofManagement, Mumbai. More than 8 years Sales Experience and was a part of Religare Group, Times of India ( Times Internet Ltd), Novex Communication Ltd. Preparing “Test Prep” Aptitude of the students from past 7 years .Also visiting few management colleges to deliver lectures on Ethics,Aptitude, and Operation Management.